DISARONNO VELVET: BIG HIT FOR NEW VELVET BATIDA COCKTAIL LAUNCH EVENTS IN EUROPE
Immortalized in a series of polaroid snapshots, this past summer can be remembered as very much of a Disaronno Velvet one. That’s because all season long launch events for the new Velvet Batida cocktail attracted enthusiastic crowds around Europe.
After an initial launch on June 14th in Versilia – Marina di Pietrasanta, these PR events continued with other dates in Italy, in the U.K. (London and Edinburgh), in Belgium (Brussels), in Holland (Zandvoort) and in France (Montecarlo), always backed up by strategic social media campaigns engaging influencers from various countries, as well as by a lot of spot-on press coverage.
The results are there for everyone to see, a clear indication of the product’s popularity among consumers. This distinctly positive response to the new cocktail is evident in the following:
million impressions (media + influencers)
million instances of media coverage
million Opportunity visualizations (Press Office)
With a style inspired by the Italian Dolce Vita, Disaronno Velvet captures tradition and innovation all in one, easily winning over a young cosmopolitan target audience (ages 25 to 44) — thanks to a drink that makes the most of the fresh and modern appeal of a truly unique brand.
RECIPE:
1 part Disaronno Velvet
1 part coconut water
Pour ingredients into a shaker with ice, shake and serve in a tall glass with chopped ice.
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