For years the city of Ferrara has served as the stage for a major street art and music festival where, along with crowds of tourists coloring the scene, musicians and tightrope walkers rediscover the beauty of sharing open spaces and festive creativity. Against the magnificent backdrop of the Castello Estense and Piazza Maggiore, The Busker whiskey, official sponsor of the event, made a mark during highlight moments with two kiosks set up in the food area and in the area devoted to interviews and encounters with the artists. In addition, the brand offered everyone the chance to taste the product and try leading cocktails like The Busker Paloma at the fest’s three bar points.

Last September, Royal Oak –– which is home to The Busker –– hosted the first THE BUSKER BBQ FEST inviting to the event Irish and international bartenders, journalists, the local community too. On this occasion the more than 250 people in attendance had the opportunity to enjoy an experience in true The Busker style. Indeed, they had the chance to appreciate the Paloma Truck (which offered 600+ Paloma cocktails), to eat in the BBQ area, to chill out in the Cigar Room, and to make toasts during an exceptional performance by Irish bands.

Meanwhile lately across the Atlantic in the United States, the brand has pursued a strategy of increasing its presence on social media channels, through both the involvement of five influencers with a total of  9+ million followers and a precise partnership with Hypebeast (popular webzine with 10+ million followers). All with the aim of generating attention to the product e-commerce and merchandising and “ready to wear” lines.